Digital transformation: Challenges and opportunities in sport management

• Published in: Cultura, ciencia y deporte Vol. 19; no. 60
• Main Authors: Gallardo Guerrero, Ana María, Maciá-Andreu, Mª José
• Format: Journal Article
• Language: English
• Published: Múrcia Universidad Católica San Antonio de Murcia - UCAM; Cultura, Ciencia y Deporte 01.01.2024
• Subjects: Communication; Corporate culture; COVID-19; Digital technology; Industry 4.0; Information management; Innovations; Software; Sports management; Technological change
• ISSN: 1696-5043; 1989-7413
• DOI: 10.12800/ccd.v19i60.2220

Introduction The advent of the fourth Industrial Revolution, a term coined by Klaus Schwab, founder of the World Economic Forum, is characterised by a range of new technologies that are merging the physical and digital worlds, bringing with them shifts in power, wealth and knowledge (Xu et al., 2018). [...]sports organisations are no strangers to digitalisation and must carry out their own digital transformation (Magaz-González et al., 2023), since technology is part of everyday life and some of these technological advances have their place within sport, helping in a general way to improve its different areas (Habibi & Khairandish, 2023). The implementation of these innovations in the area of digital transformation is of great help for sport organisations that must cooperate and compete in large geographical areas (Barnhill & Smith, 2022), mainly due to the significant differences depending on the country concerned, the type of organisational structure or external structure where the institution is hosted (Ehnold et al., 2020). [...]sport organisations must adapt to the new needs demanded by society, showing the use of technological innovations of various kinds and catering to all stakeholders that are part of the sport ecosystem (Schmidt, 2020). Research on the applications of information technology in sport management.