THE INFLUENCE OF CONSUMERS’ PATRONAGE BEHAVIOUR TOWARDS PETROL STATIONS: A MULTIGROUP ANALYSIS USING PLS-SEM

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Bibliographic Details
Published inJournal of Applied Structural Equation Modelling Vol. 6; no. 2; pp. 1 - 22
Main Authors Hong Kay Tze, Khoo Kim Leng, Norbaizura Mohd Naim
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.07.2022
Subjects
consumers’ patronage behaviour
multigroup analysis
Online AccessGet full text
ISSN2590-4221
DOI10.47263/JASEM.6(2)05

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Author Hong Kay Tze
Khoo Kim Leng
Norbaizura Mohd Naim
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SubjectTerms consumers’ patronage behaviour
multigroup analysis
Title THE INFLUENCE OF CONSUMERS’ PATRONAGE BEHAVIOUR TOWARDS PETROL STATIONS: A MULTIGROUP ANALYSIS USING PLS-SEM
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