Understanding the U.S. Generic Advertising System and its Role in Information Management among Commodities and Food Systems

Information is essential to growing demand and maintaining efficiency throughout the supply chain for any commodity. The U.S. model for facilitating producers and first handlers having a proactive role in the flow of information about their products is through commodity checkoff programs. These indu...

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Bibliographic Details
Published inInternational journal on food system dynamics Vol. 1; no. 3; pp. 204 - 211
Main Author Ron W. Ward
Format Journal Article
LanguageEnglish
Published CentMa 01.10.2010
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Summary:Information is essential to growing demand and maintaining efficiency throughout the supply chain for any commodity. The U.S. model for facilitating producers and first handlers having a proactive role in the flow of information about their products is through commodity checkoff programs. These industry administrated programs fund generic advertising and promotions usually through a mandatory assessment. Success of any of these programs depend on the administrative structure, the message, the ability to judge performance, and the overall equity in sharing in the program created benefits.
ISSN:1869-6945
DOI:10.18461/ijfsd.v1i3.134