DO SOCIAL AND COMMERCIAL DESIRES INFLUENCE THE PURCHASING INTENTIONS OF GENERATION Z IN ONLINE SOCIAL SHOPPING?

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Bibliographic Details
Published inJournal of Applied Structural Equation Modelling Vol. 7; no. 1; pp. 95 - 113
Main Authors Tang Kin Leong, Huam Hon Tat
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.01.2023
Subjects
online social shopping
purchasing intentions
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ISSN:2590-4221
DOI:10.47263/JASEM.7(1)05