E-Marketing of Clothing Products and Consumers’ Satisfaction of Delivery Methods in Lagos State, Nigeria

• Published in: International Journal of Home Economics, Hospitality and Allied Research Vol. 1; no. 1; pp. 60 - 68
• Main Authors: Ngozi O. Abiamuwe, Olayinka R. David, Jummai S. Seriki-Mosadolorun, Rotimi A. Olusegun, Innocent Nwahunanya
• Format: Journal Article
• Language: English
• Published: Department of Home Economics & Hospitality Management Education, University of Nigeria, P.M.B. 410001, Nsukka, Nigeria 01.07.2022
• Subjects: customer’s satisfaction; delivery; e-marketing; products
• ISSN: 2971-5121
• DOI: 10.5281/zenodo.6946371

The rapid development of information technology led to a cultural shift in means of marketing and commerce. The study determined e-marketing of clothing products and consumers' satisfaction with delivery methods in Epe Local Government Area of Lagos State. Four research questions guided the study. A descriptive survey research design was adopted. The population for the study was 181,715 household members. The sample size for the study was 384. Researcher-developed validated questionnaire was utilized for data collection. Data were analyzed using mean and standard deviation. Findings indicated that the clothing products commonly purchased online included personal clothes such as gowns, jeans, shirts, shoes, handbags, jewelry, and wristwatches. Findings showed that the most common delivery method was the use of courier service. Findings revealed that the customers are satisfied with e-marketing vendors when goods ordered are delivered well packed without dents on products and when goods ordered are delivered on agreed time without delay. Results also showed that the problems customers face in e-marketing of clothing products’ delivery method included when products delivered are not the same quality as products ordered and when e-marketing vendors waste time in delivering products ordered. Among recommendations made was that customers can compare varying prices online while engaging in online purchases. Also, the right delivery method should be adopted to ensure customer satisfaction.