On the issue of consumer demand factors

• Published in: Теоретическая и прикладная экономика no. 2; pp. 71 - 95
• Main Author: Bizin, Sergei Viktorovich
• Format: Journal Article
• Language: English
• Published: 01.02.2025
• ISSN: 2409-8647; 2409-8647
• DOI: 10.25136/2409-8647.2025.2.74229

In economic theory, consumer demand factors were of interest for research and discussion throughout the historical horizon, given the significance of the socio-economic phenomenon. The subject of research presented in this article is the approaches to the study of consumer demand and factors influencing its dynamics that have developed in economic science. The subject of the study is the determinants of household consumption. The project aims to describe and analyse consumer demand drivers in the Russian economy, and suggest their systemic classification. The methodological basis for the work was research in economics, management, public administration, sociology and psychology. The work used general scientific methods: analysis, synthesis, comparison and comparison, scientific abstraction, deduction. With the help of these methods, a structured literary study was conducted, based on a systematic review of domestic and foreign scientific papers for a comprehensive assessment of the paradigm and evolution of scientific approaches to consumer demand factors. The results show that household consumption currently depends on three groups of factors: income factors, price and non-price factors. However, in certain periods of time, the significance of some of them may increase or decrease. The study especially focuses on changes in consumer behaviour, consumer choice and expectations, and consumer demand transformation in the digitalisation environment. The novelty of the study lies in the development of the author's classification of factors influencing the structure and dynamics of consumer demand in modern conditions, on the basis of which microeconomic and macroeconomic decisions can be made. The findings contribute to economic theory by systematising and updating scientific approaches to the determinants of household consumption. The practical significance of this research is that a clear classification of factors is a priority for theoretical analysis of problem areas and forecasting consumer demand, as its determinants are decomposed as a system of indicators. That said, areas of future research may be associated with the development of practical measures to mitigate supply and demand gaps in the economy.