Proses Keputusan Inovasi Amplang UMKM di Kabupaten Kayong Utara

• Published in: JEPA Vol. 5; no. 3; pp. 862 - 868
• Main Authors: Sulinda, Sulinda, Nurliza, Nurliza, Oktoriana, Shenny
• Format: Journal Article
• Language: English
• Published: 01.07.2021
• ISSN: 2614-4670; 2598-8174
• DOI: 10.21776/ub.jepa.2021.005.03.23

The adoption of innovation is very important for business actors to increase production and product quality. The existence of innovation can increase creativity in developing and running a business. The process of adopting innovation goes through several stages starting from the knowledge stage to the confirmation stage. This research is focused on the innovation decision process of UMKM amplang in North Kayong Regency. The research objective was to design the innovation decision process for UMKM amplang in North Kayong Regency. The method used is descriptive analysis method by presenting the questionnaire scores to group them into a range of categories in each innovation decision process. Collecting data using a questionnaire instrument to 12 UMKM amplang business actors. The results show that there has been no introduction and application of new innovations in producing UMKM amplang. Government involvement only provides business licensing. Informants often take advantage of social media for product promotion tools. In order to improve product quality and expand promotions, the informants really expect the emergence of new innovations from related parties. In the final stage of confirmation, the informants are neutral towards new innovations, but if these innovations have a good impact on their business, they will be implemented and sustainable. Efforts that can be made for UMKM amplang business actors must take the initiative to make breakthroughs and try something new to develop amplang products, such as seeking information not only through social media but through individuals or groups of people, visiting exhibitions of other processed products for expanding knowledge, being actively involved in the structure of MSMEs in the local area, learning from various literature sources related to examples of books and the internet.