ACTIVITY OF GENERATION Z ON SOCIAL MEDIA AS THE BASIS OF MARKETING ORIENTATION OF ENTERPRISES – COMPARISON OF POLAND AND GREAT BRITAIN

Saved in:
Bibliographic Details
Published inScientific Papers of Silesian University of Technology. Organization and Management Series Vol. 2023; no. 185; pp. 269 - 284
Main Authors ŁAWIŃSKA, Olga, KOROMBEL, Anna
Format Journal Article
LanguageEnglish
Published 2023
Online AccessGet full text

Cover

More Information
ISSN:1641-3466
DOI:10.29119/1641-3466.2023.185.15