Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely (2009)

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Bibliographic Details
Published inInternational Journal of Advertising Vol. 28; no. 4; pp. 743 - 745
Main Author Slocum, J. David
Format Book Review Journal Article
LanguageEnglish
Published Routledge 01.01.2009
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ISSN:0265-0487
1759-3948
DOI:10.2501/S0265048709200862