Consumers’ Evaluation of Beef in Inner Mongolia Autonomous Region in China AHP Analysis

In recent years, with demand for beef increasing among its populace, China has placed an increase in beef production high on its agenda. To better understand preferences for different kinds of beef, this study asked consumers in Inner Mongolia, well-known as a place for raising livestock and beef pr...

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Bibliographic Details
Published inFudo shisutemu kenkyuu Vol. 28; no. 4; pp. 310 - 315
Main Authors QING, Geletu, KAWAMURA, Tamotsu
Format Journal Article
LanguageJapanese
English
Published The Food System Research Association of Japan 2022
Subjects
AHP
beef
China
consumers’ evaluation
Inner Mongolia
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Summary:In recent years, with demand for beef increasing among its populace, China has placed an increase in beef production high on its agenda. To better understand preferences for different kinds of beef, this study asked consumers in Inner Mongolia, well-known as a place for raising livestock and beef production, to evaluate different types of beef. The Internet-based survey received 164 answers, 67 of which were classified as valid responses. Analysis of the data using the Analytic Hierarchy Process (AHP) showed the consumers had a strong preference for beef produced locally in Inner Mongolia.
ISSN:1341-0296
1884-5118
DOI:10.5874/jfsr.21_00020