Forum: Building Better Causal Models to Measure the Relationship between Attitudes and Customer Loyalty

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Bibliographic Details
Published inInternational journal of market research Vol. 50; no. 4; pp. 437 - 447
Main Authors García, Jose Antonio Martínez, Caro, Laura Martínez
Format Journal Article
LanguageEnglish
Published 01.07.2008
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ISSN:1470-7853
2515-2173
DOI:10.1177/147078530805000404