British Cultural (Re)Branding. The Cool Britannia Project or Great Britain between the Old and the New

This article theoretically discusses the national identity concept and its relation to the upholding of those distinctive elements that are associated with a country’s or a nation’s past. With a particular focus on the perceptions of British national identity in the 1990s, it presents some views of...

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Bibliographic Details
Published inCultural perspectives no. 24; pp. 67 - 80
Main Authors Culea, Mihaela, Suciu, Andreia Irina
Format Journal Article
LanguageEnglish
Published Alma Mater Publishing House 2019
Editura Alma Mater
Subjects
Civil Society
Economy
Fiction
Language and Literature Studies
Literary Texts
Marketing / Advertising
Politics / Political Sciences
Studies of Literature
national identity
decline
the celebration of the past
Cool Britannia
rebranding
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Summary:This article theoretically discusses the national identity concept and its relation to the upholding of those distinctive elements that are associated with a country’s or a nation’s past. With a particular focus on the perceptions of British national identity in the 1990s, it presents some views of British academics, political pundits, politicians or journalists of those times regarding the state of the British society caught between the old and the new. The ‘Cool Britannia’ project proposed by the New Labour government aimed to resolve matters largely connected to a declining British society by putting forward a national rebranding plan, with the ultimate intention of modernizing a backward-looking British society at the turn of the century.
ISSN:1224-239X
2559-3439