Cultural sensitivity of food establishments as predictor of company reputation and quality service

• Published in: International Journal of Science and Research Archive Vol. 8; no. 2; pp. 617 - 644
• Main Authors: Emmanuel C. Maraňa, Glorianne D. Mena, Antonio G. Niegas Jr
• Format: Journal Article
• Language: English
• Published: 30.04.2023
• ISSN: 2582-8185; 2582-8185
• DOI: 10.30574/ijsra.2023.8.2.0326

This study aimed to examine the relationship between cultural sensitivity, company reputation, and quality service in food establishments in the 4th district of Laguna, Philippines. The research focused on the demographic profiles of the respondents and their perceptions of cultural sensitivity, company reputation, and quality service. Descriptive-correlation research design and convenience sampling were used to gather data from restaurant customers. The findings revealed moderate levels of cultural sensitivity and quality service in the food establishments. The study also demonstrated no significant relationship between the demographic profile of the respondents and their perception of cultural sensitivity, except for educational attainment, which showed a highly significant relationship with company reputation and quality service. The researcher recommends food establishments to enhance employees' cultural sensitivity through trainings, create unique strategies, and conduct regular evaluations to improve company reputation and quality service. Engaging with customers through social media and diversifying the workforce can also improve the establishments' image and service quality. Effective communication and the utilization of various statistical methods for future research are also suggested.