A Comprehensive Evaluation Method for Short Video Marketing Communication Effectiveness of Chinese Rural Enterprises Based on Big Data Technology

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Bibliographic Details
Published inInternational journal of academic research in business and social sciences Vol. 13; no. 6
Main Authors Meng, Liu, Wan Abas, Wan Anita Binti, Mamat, Roslina
Format Journal Article
LanguageEnglish
Published 15.06.2023
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ISSN:2222-6990
2222-6990
DOI:10.6007/IJARBSS/v13-i6/17252