Case Studies As Practical Teaching In The New Marketing Courses

The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students...

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Bibliographic Details
Published inAmerican journal of business education Vol. 3; no. 13; pp. 33 - 38
Main Authors Mondéjar-Jiménez, Juan-Antonio, Cordente-Rodríguez, María, Gómez-Borja, Miguel-Ángel, Andrés-Martínez, María-Encarnación, Gázquez-Abad, Juan-Carlos
Format Journal Article
LanguageEnglish
Published Littleton The Clute Institute 01.01.2010
Clute Institute
Subjects
Business Administration Education
Case Studies
Conferences (Gatherings)
Curricula
Educational Innovation
Educational objectives
Europe
Foreign Countries
Higher Education
Innovations
International conferences
Labor market
Learning
Marketing
Nonprofit organizations
Skill development
Social responsibility
Spain
Students
Studies
Teacher Role
Teachers
Teaching Methods
Work environment
Europe
Spain
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Summary:The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students by encouraging their involvement in the acquisition of new skills. This paper analyzes the capacity that the development of case studies has to develop skills and competencies by the students, which are defendants in the framework of the European Higher Education Area to suit the environment established in the labor market. To this end, it is analyzed the experience and the main conclusions of the practices carried out at the University of Castilla-La Mancha, with the participation of student groups at an international conference aimed at developing teaching cases in public and nonprofit marketing.
ISSN:1942-2504
1942-2512
DOI:10.19030/ajbe.v3i13.975