A Study on the New Branding and Customer Integration of the M&A Process : Focused on the Brand Name and Membership System of Two Companies
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| Published in | Journal of distribution science Vol. 10; no. 6; pp. 27 - 37 |
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| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
01.06.2012
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| Online Access | Get full text |
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| ISSN: | 1738-3110 2093-7717 |
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| DOI: | 10.15722/jds.10.6.201206.27 |