A Study on the Visual Attention of Banner Advertising on Portal Site Using Eye Tracking
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| Published in | Journal of Korea Multimedia Society Vol. 26; no. 1; pp. 46 - 54 |
|---|---|
| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
31.01.2023
|
| Online Access | Get full text |
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| Author | Hwang, Mi-Kyung Kim, Chee-Yong Kwon, Mahn-Woo Lee, Sang-Ho |
|---|---|
| Author_xml | – sequence: 1 givenname: Mi-Kyung surname: Hwang fullname: Hwang, Mi-Kyung – sequence: 2 givenname: Sang-Ho surname: Lee fullname: Lee, Sang-Ho – sequence: 3 givenname: Chee-Yong surname: Kim fullname: Kim, Chee-Yong – sequence: 4 givenname: Mahn-Woo surname: Kwon fullname: Kwon, Mahn-Woo |
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| Title | A Study on the Visual Attention of Banner Advertising on Portal Site Using Eye Tracking |
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