A Study on the Visual Attention of Banner Advertising on Portal Site Using Eye Tracking

Saved in:
Bibliographic Details
Published inJournal of Korea Multimedia Society Vol. 26; no. 1; pp. 46 - 54
Main Authors Hwang, Mi-Kyung, Lee, Sang-Ho, Kim, Chee-Yong, Kwon, Mahn-Woo
Format Journal Article
LanguageEnglish
Published 31.01.2023
Online AccessGet full text

Cover

More Information
ISSN:1229-7771
2384-0102
DOI:10.9717/kmms.2023.26.1.046