Ortostep: Improving Logistics

Ortostep is a family-owned enterprise established in 1982, in Osijek, Croatia. Since its inception, it successfully produces different types of shoes and gained valuable experiences. During the last 15 years, the production of medical shoes produced to accommodate deformities and other foot maladies...

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Bibliographic Details
Published inCases in Internationalization of Small and Medium Sized Enterprises pp. 78 - 81
Main Authors Leko Šimić, Mirna, Stanić, Ružica, Romer, Dinko, Fekete, Katarina
Format Book Chapter
LanguageEnglish
Published Croatia Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku 2020
Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek
Subjects
Business Economy
Global Economy
Health and medicine and law
Management
Supranational
internationalization
Belgium
medical equipment
Ortostep
case study
SMEs
Croatia
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Summary:Ortostep is a family-owned enterprise established in 1982, in Osijek, Croatia. Since its inception, it successfully produces different types of shoes and gained valuable experiences. During the last 15 years, the production of medical shoes produced to accommodate deformities and other foot maladies, has become its core business. Currently, three stores sell Ortostep products in Croatia. One store is located in Osijek and two stores are located in Zagreb. The three main product lines are: orthopaedic footwear, anatomic footwear, and special apparel for medical staff. All three product lines are available in Croatia, but only selected product lines are exported, e.g. the diabetes shoes product line.
ISBN:9789532531596
9532531599
9532531580
9789532531589