高校图书馆宣传推广体系的构建与思考——以北京大学图书馆为例

从组建跨部门团队、以创意吸聚人气、强调品牌化运作、在重要节点开展针对性宣传、整合宣传渠道进行差异化传播、鼓励用户参与、寻求多方合作支持等方面，介绍北京大学图书馆的宣传推广工作，在总结经验的基础上论述高校图书馆宣传推广体系的构建，并探讨宣传推广工作的可持续发展方式：明确战略定位与规划、践行“全员宣传推广”理念、关注用户需求、培养全球视野和创新精神等。...

Full description

Saved in:
Bibliographic Details
Published in大学图书馆学报 Vol. 35; no. 6; pp. 94 - 99
Main Author 萧群;刘雅琼;张海舰;赵飞
Format Journal Article
LanguageChinese
Published 北京大学 01.12.2017
北京大学图书馆,北京大学信息管理系 北京,100871
Subjects
品牌化运作
宣传推广体系
高校图书馆
高校图书馆
宣传推广体系
品牌化运作
Online AccessGet full text
ISSN1002-1027
DOI10.16603/j.issn1002-1027.2017.06.011

Cover

More Information
Summary:从组建跨部门团队、以创意吸聚人气、强调品牌化运作、在重要节点开展针对性宣传、整合宣传渠道进行差异化传播、鼓励用户参与、寻求多方合作支持等方面，介绍北京大学图书馆的宣传推广工作，在总结经验的基础上论述高校图书馆宣传推广体系的构建，并探讨宣传推广工作的可持续发展方式：明确战略定位与规划、践行“全员宣传推广”理念、关注用户需求、培养全球视野和创新精神等。
Bibliography:University Libraries; Publicity and Promotion Systems Brand Operation
The paper summarizes the practice and experience of publicity and promotion activities of Pe- king University Library from the following aspects： building cross-functional team, innovating the activity forms, developing brand operation, launching Targeted publicity in the important time node, carrying on differential propagation, encouraging users＇ involvement, seeking multilateral cooperation. Then it discus- ses the construction of publicity and promotion system of university libraries, and points out the long-term mechanism： clearing strategic positioning and plan, getting everybody involved in publicity and promotion, paying attentions to users＇ needs, developing the global vision and creative spirit.
11-2952/G2
Xiao Qun Liu Yaqiong Zhang Haijian Zhao Fei
ISSN:1002-1027
DOI:10.16603/j.issn1002-1027.2017.06.011