The influence of service quality and price on consumer satisfaction

This research aims to determine the effect of service quality and price on consumer satisfaction with Ayam Geprek Misu Cilenggang, both partially and simultaneously. The method used in the research is an associative quantitative method. The sampling technique used is nonprobability sampling. The sam...

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Bibliographic Details
Published inJournal of Economics and Business Letters Vol. 4; no. 1; pp. 23 - 32
Main Authors Wulansari, Retno, Sulistiani, Sinta, Fauzi, Rini Dianti
Format Journal Article
LanguageEnglish
Published 15.02.2024
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Summary:This research aims to determine the effect of service quality and price on consumer satisfaction with Ayam Geprek Misu Cilenggang, both partially and simultaneously. The method used in the research is an associative quantitative method. The sampling technique used is nonprobability sampling. The sampling method used the Slovin formula, and the sample obtained in this study comprised 92 respondents. Data analysis uses multiple linear regression tests. The research results show that service quality influences consumer satisfaction, price variables influence consumer satisfaction, and service quality and price influence consumer satisfaction at Ayam Geprek Misu Cilenggang.
ISSN:2798-8651
2798-4885
DOI:10.55942/jebl.v4i1.271