关于中国直销企业健康稳步发展的七个问题
直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。...
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| Published in | 辽东学院学报（社会科学版） Vol. 17; no. 3; pp. 81 - 88 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | Chinese |
| Published |
辽东学院
01.06.2015
北京理工大学管理与经济学院,北京,100081 |
| Subjects | |
| Online Access | Get full text |
| ISSN | 1672-8572 |
| DOI | 10.14168/j.issn.1672-8572.2015.03.16 |
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| Abstract | 直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。 |
|---|---|
| AbstractList | 直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。 F713.32; 直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。 |
| Abstract_FL | Since direct selling model was introduced in China in 1990 s, problems and disputes caused by ille-gal pyramid selling have appeared frequently .Illegal activities of licensed direct selling enterprises also happen oc-casionally .Therefore , how to foster strengths and circumvent weaknesses of this selling model has been an issue that the government , direct selling enterprises and academic field pay close attention to .In this paper , seven topics related to enterprises in China are discussed in a strategic view of sustainable development . |
| Author | 倪跃峰 冯保勤 |
| AuthorAffiliation | 北京理工大学管理与经济学院,北京100081 |
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| Author_FL | FENG Bao-qin NI Yue-feng |
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| DocumentTitleAlternate | Seven Issues about Healthy and Steady Development of Direct Selling Enterprises in China |
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| Keywords | 可持续发展 直销渠道模式 中国大陆直销企业 sustainable development direct selling enterprise in mainland China direct channel model |
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| Notes | Since direct selling model was introduced in China in 1990 s, problems and disputes caused by ille-gal pyramid selling have appeared frequently .Illegal activities of licensed direct selling enterprises also happen oc-casionally .Therefore , how to foster strengths and circumvent weaknesses of this selling model has been an issue that the government , direct selling enterprises and academic field pay close attention to .In this paper , seven topics related to enterprises in China are discussed in a strategic view of sustainable development . NI Yue-feng, FENG Bao-qin （ College of Management and Economics, Beijing Institute of Technology, Beijing 100081, China） direct channel model;direct selling enterprise in mainland China;sustainable development 21-1513/C |
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| Snippet | 直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。 F713.32;... |
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| SubjectTerms | 中国大陆直销企业 可持续发展 直销渠道模式 |
| Title | 关于中国直销企业健康稳步发展的七个问题 |
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