关于中国直销企业健康稳步发展的七个问题

直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。...

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Bibliographic Details
Published in辽东学院学报（社会科学版） Vol. 17; no. 3; pp. 81 - 88
Main Author 倪跃峰 冯保勤
Format Journal Article
LanguageChinese
Published 辽东学院 01.06.2015
北京理工大学管理与经济学院,北京,100081
Subjects
中国大陆直销企业
可持续发展
直销渠道模式
可持续发展
直销渠道模式
中国大陆直销企业
sustainable development
direct selling enterprise in mainland China
direct channel model
Online AccessGet full text
ISSN1672-8572
DOI10.14168/j.issn.1672-8572.2015.03.16

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Summary:直销模式自20世纪90年代传入中国内地以来，因为违法传销引起的问题与纠纷经常出现，合法持牌直销企业违规的现象也时有发生。如何扬长避短，促进直销渠道在中国健康发展，已成为政府、直销企业以及学术界最关注的问题。本文通过对直销企业的长期观察，从可持续发展的战略考虑，针对直销企业存在的七个问题进行讨论，提出相应的对策。
Bibliography:Since direct selling model was introduced in China in 1990 s, problems and disputes caused by ille-gal pyramid selling have appeared frequently .Illegal activities of licensed direct selling enterprises also happen oc-casionally .Therefore , how to foster strengths and circumvent weaknesses of this selling model has been an issue that the government , direct selling enterprises and academic field pay close attention to .In this paper , seven topics related to enterprises in China are discussed in a strategic view of sustainable development .
NI Yue-feng, FENG Bao-qin （ College of Management and Economics, Beijing Institute of Technology, Beijing 100081, China）
direct channel model;direct selling enterprise in mainland China;sustainable development
21-1513/C
ISSN:1672-8572
DOI:10.14168/j.issn.1672-8572.2015.03.16