Analyzing the Coupling Coordination and Forecast Trends of Digital Transformation and Operational Efficiency in Logistics Enterprises

• Published in: Journal of theoretical and applied electronic commerce research Vol. 20; no. 3; p. 211
• Main Authors: Zhang, Pengcheng, Fu, Yaoyao, Lu, Boliang
• Format: Journal Article
• Language: English
• Published: 13.08.2025
• ISSN: 0718-1876; 0718-1876
• DOI: 10.3390/jtaer20030211

Understanding the coupling mechanism and coordinated development between digital transformation and operational efficiency in logistics enterprises is vital for optimizing resource allocation and promoting high-quality, sustainable growth in the logistics industry. This study analyzes panel data from 52 listed logistics enterprises in China from 2014 to 2023. It constructs evaluation index systems for digital transformation and operational efficiency and applies an integrated methodology comprising the super-efficiency SBM model, coupling coordination degree model, and random forest regression model to evaluate efficiency, assess coupling dynamics, and forecast future trends. The main findings are as follows: (1) Overall operational efficiency has shown a pattern of fluctuating growth, increasing from 0.520 to 0.585. Road transport consistently outperformed other sectors, water transport maintained steady growth, and air transport exhibited significant volatility, particularly during the COVID-19 pandemic. (2) The coupling coordination degree remains in the initial coordination stage (0.642–0.677), with road transport achieving intermediate-level coordination (0.718) by 2021. Water transport showed gradual but stable improvement, and air transport remained unstable due to external shocks. (3) Road transport leads in overall industry performance, while water transport exhibits stable progress, and air transport is hindered by international supply chain disruptions and technological adoption challenges. (4) Projections for 2024–2026 suggest an average annual growth rate of 0.31% in coupling coordination across all subsectors, although inter-sectoral synergistic mechanisms require further enhancement. Based on these findings, this study proposes targeted recommendations: increasing comprehensive investments in digital technologies across the entire supply chain, cultivating interdisciplinary talent, optimizing risk management frameworks, and refining policy support. These measures aim to strengthen the integration of digital transformation and operational efficiency, contributing to the sustainable development of the logistics industry.