Influences of Firm Characteristics and the Host Country Environment on the Degree of Foreign Market Involvement

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Bibliographic Details
Published inJournal of global academy of marketing science = Make'ting gwahag yeon'gu Vol. 19; no. 2; pp. 5 - 16
Main Authors Maktoba, Omar, Nwankwo, Sonny
Format Journal Article
LanguageKorean
Published 한국마케팅과학회 30.06.2009
Korean Academy Of Marketing Science
Subjects
Global marketing
Entry mode choices
國外市場介入
38144
市場硏究
36827
International business
全球&#33829
入模式&#36873
國&#38469
25321
Market research
商&#21153
Foreign market involvement
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ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2009.9707287