The Power of the Picture: How Narrative Film Captures Attention and Disrupts Goal Pursuit
Narrative transportation is described as a state of detachment that arises when one becomes immersed in the narrative of a story. Participants viewed either an intact version of an engaging 20 min film, "Bang You're Dead!," (1961) by Alfred Hitchcock (contiguous condition), or a versi...
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Published in | PloS one Vol. 10; no. 12; p. e0144493 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
United States
Public Library of Science
10.12.2015
Public Library of Science (PLoS) |
Subjects | |
Online Access | Get full text |
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Summary: | Narrative transportation is described as a state of detachment that arises when one becomes immersed in the narrative of a story. Participants viewed either an intact version of an engaging 20 min film, "Bang You're Dead!," (1961) by Alfred Hitchcock (contiguous condition), or a version of the same film with scenes presented out of order (noncontiguous condition). In this latter condition, the individual scenes were intact but were presented out of chronological order. Participants were told a cover story that we were interested in the amount of gun violence depicted in films. Both groups were given the goal to remember to lift their hand every time they heard the word "gun" spoken during the film. Results revealed that participants were significantly less likely to remember to execute their goal in the contiguous condition, presumably because this narrative transported viewers' attention and thereby "hijacked" processing resources away from internal goals. |
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Bibliography: | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23 Competing Interests: The authors have declared that no competing interests exist. Conceived and designed the experiments: A-LC MR ES. Performed the experiments: ES. Analyzed the data: A-LC. Contributed reagents/materials/analysis tools: A-LC. Wrote the paper: A-LC. |
ISSN: | 1932-6203 1932-6203 |
DOI: | 10.1371/journal.pone.0144493 |