WILLINGNESS TO PAY FOR AMATEUR SPORT AND RECREATION PROGRAMS

• Published in: Contemporary economic policy Vol. 25; no. 4; pp. 553 - 564
• Main Authors: JOHNSON, BRUCE K., WHITEHEAD, JOHN C., MASON, DANIEL S., WALKER, GORDON J.
• Format: Journal Article
• Language: English
• Published: Malden, USA Blackwell Publishing Inc 01.10.2007; Western Economic Association International; Blackwell Publishers Ltd; Western Economic Association
• Series: Contemporary Economic Policy
• Subjects: Age groups; Alberta; Amateur sports; Amusements; Baseball; Canada; Company business management; Company financing; Cultural differences; Economics of sport; Finance; Funding; Gambling; Girls clubs; Health policy; Ice hockey; Lotteries; Management; Physical activity; Professional hockey; Public good; Recreation; Social aspects; Sports; Stadiums; Studies; Subsidies; Surveys; Taxes; Theory of planned behavior; Tournaments & championships; Valuation methods; Volleyball; Willingness to pay; Youth organizations; Canada; United States > US

A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province’s extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the...