WILLINGNESS TO PAY FOR AMATEUR SPORT AND RECREATION PROGRAMS

A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province’s extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the...

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Bibliographic Details
Published inContemporary economic policy Vol. 25; no. 4; pp. 553 - 564
Main Authors JOHNSON, BRUCE K., WHITEHEAD, JOHN C., MASON, DANIEL S., WALKER, GORDON J.
Format Journal Article
LanguageEnglish
Published Malden, USA Blackwell Publishing Inc 01.10.2007
Western Economic Association International
Blackwell Publishers Ltd
Western Economic Association
SeriesContemporary Economic Policy
Subjects
Age groups
Alberta
Amateur sports
Amusements
Baseball
Canada
Company business management
Company financing
Cultural differences
Economics of sport
Finance
Funding
Gambling
Girls clubs
Health policy
Ice hockey
Lotteries
Management
Physical activity
Professional hockey
Public good
Recreation
Social aspects
Sports
Stadiums
Studies
Subsidies
Surveys
Taxes
Theory of planned behavior
Tournaments & championships
Valuation methods
Volleyball
Willingness to pay
Youth organizations
Canada
United States > US
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Summary:A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province’s extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the estimated WTP of households in the United States to avoid the loss of major league sports teams, as determined in previous CVM studies. Those opposed to gambling, which helps to fund the Alberta programs, are more likely to favor using income taxes to finance expansions. (JEL H41, L83)
Bibliography:istex:3B5381F184270414188E469BEC5B175A84338A56
ArticleID:COEP72
ark:/67375/WNG-58J4VMV9-3
The authors thank the Alberta Gaming Research Institute for the grant that supported this research. They also thank the University of Alberta Population Research Lab for collecting the data, and Michael Leeds and two anonymous referees for their comments and suggestions. The authors remain solely responsible for any errors.
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ISSN:1074-3529
1465-7287
DOI:10.1111/j.1465-7287.2007.00072.x