Prospect theory for online financial trading

• Published in: PloS one Vol. 9; no. 10; p. e109458
• Main Authors: Liu, Yang-Yu, Nacher, Jose C, Ochiai, Tomoshiro, Martino, Mauro, Altshuler, Yaniv
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 15.10.2014; Public Library of Science (PLoS)
• Subjects: Analysis; Aversion; Biology and Life Sciences; Capital Financing; Commodities trading; Data processing; Economics; Economics, Behavioral; Empirical analysis; Expected utility; Humans; Internet; Investments; Models, Theoretical; Reflection; Risk; Risk aversion; Risk taking; Science; Securities trading; Social Media; Social networks; Social Sciences; Web 2.0; United States > US; Massachusetts; Japan
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0109458

Prospect theory is widely viewed as the best available descriptive model of how people evaluate risk in experimental settings. According to prospect theory, people are typically risk-averse with respect to gains and risk-seeking with respect to losses, known as the "reflection effect". People are much more sensitive to losses than to gains of the same magnitude, a phenomenon called "loss aversion". Despite of the fact that prospect theory has been well developed in behavioral economics at the theoretical level, there exist very few large-scale empirical studies and most of the previous studies have been undertaken with micro-panel data. Here we analyze over 28.5 million trades made by 81.3 thousand traders of an online financial trading community over 28 months, aiming to explore the large-scale empirical aspect of prospect theory. By analyzing and comparing the behavior of winning and losing trades and traders, we find clear evidence of the reflection effect and the loss aversion phenomenon, which are essential in prospect theory. This work hence demonstrates an unprecedented large-scale empirical evidence of prospect theory, which has immediate implication in financial trading, e.g., developing new trading strategies by minimizing the impact of the reflection effect and the loss aversion phenomenon. Moreover, we introduce three novel behavioral metrics to differentiate winning and losing traders based on their historical trading behavior. This offers us potential opportunities to augment online social trading where traders are allowed to watch and follow the trading activities of others, by predicting potential winners based on their historical trading behavior.