A regression analysis of ATM & POS credit card transactions of Indian banking sector during the period 2014 to 2016

Today 's globalized world economy is dependent on customer 's demand which fluctuates with technological growth and development. Such demands are fueled by modern payment systems which eases the process of transactions thereby reducing time and cost involved. With the advent of the plastic...

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Bibliographic Details
Published inJournal of commerce and management thought Vol. 8; no. 2; p. 265
Main Author Bhattacharjee, Sandeep
Format Journal Article
LanguageEnglish
Published Pune SSK Busilink 01.04.2017
Subjects
Banking industry
Banks
Brand loyalty
Credit cards
Customer services
Domestic markets
Market shares
Regression analysis
India
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Summary:Today 's globalized world economy is dependent on customer 's demand which fluctuates with technological growth and development. Such demands are fueled by modern payment systems which eases the process of transactions thereby reducing time and cost involved. With the advent of the plastic money, in form debit cards and credit cards, along with electronic form ofpayments, the numbers of transactions for individual as well as organizational costumers have grown at a faster rate. In current research, the researcher tried to understand the benefits of credit cards, its growth, popularity , availability of such credit money for prospective consumers. It has also tried to build regression models to correctly predict future requirements of such credit requirements of costumers.
ISSN:0975-623X
0976-478X
DOI:10.5958/0976-478X.2017.00014.3