Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

In this paper,we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand,we establish a scientific and operable evaluation indicator system to measure Chinese agricultur...

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Bibliographic Details
Published inAsian agricultural research Vol. 8; no. 5; pp. 6 - 9
Main Authors Huang, Heng, Zhang, Le, Gong, Chong
Format Journal Article
LanguageEnglish
Published Cranston Wu Chu (USA-China) Science and Culture Media Corporation 01.05.2016
Subjects
Agricultural
brand;Customer
value
value;Brand
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Summary:In this paper,we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand,we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value,and this system consists of four parts( brand quality and safety control force,brand market power,brand innovation force,brand vitality).
Bibliography:Heng HUANG;Le ZHANG;Chong GONG;College of Economics and Management,Huazhong Agricultural University
ISSN:1943-9903