effects of corporate social responsibility and price on consumer responses

• Published in: The Journal of consumer affairs Vol. 39; no. 1; pp. 121 - 147
• Main Authors: Mohr, Lois A, Webb, Deborah J
• Format: Journal Article
• Language: English
• Published: Oxford, UK; Malden, USA Blackwell Publishing Inc 22.06.2005; Blackwell Publishing, Inc; Blackwell Publishers Ltd; Blackwell Publishing Ltd
• Subjects: Breast cancer; Business structures; Case studies; Community Relations; Consumer goods industries; Consumer spending; Consumers; Control groups; Corporate image; Corporate profits; Corporate responsibility; Corporate social responsibility; Employees; Environment; Experiments; Impact analysis; Marketing; Nonprofit corporations; Philanthropy; Prices; Shoes; Social Problems; Social responsibility; Society; Stakeholders; Stockholders; United States; United States > US
• ISSN: 0022-0078; 1745-6606
• DOI: 10.1111/j.1745-6606.2005.00006.x

This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did.