Anthropocentricity of art journalism in the conditions of modern society

• Published in: Mir nauki. Sociologiâ, filologiâ, kulʹturologiâ Vol. 12; no. 4
• Main Author: Sorokina, Tatʹyana
• Format: Journal Article
• Language: Russian
• Published: 01.12.2021
• ISSN: 2542-0577; 2542-0577
• DOI: 10.15862/54FLSK421

The article discusses the main characteristics of modern art journalism, which allow us to assert its anthropocentricity. It is proved that the subject of creativity, which creates artistic images, as well as the work itself as a reflection of the value picture of the artist's world, his worldview and ideological concept are the subject of reception and analysis of art journalism. The anthropocentricity of art journalism as a whole is obvious because art itself is anthropocentric. However, in modern conditions of globalization and the development of postmodern worldview, the anthropocentricity of art journalism is undergoing certain transformations. The specificity of art discourse lies, first of all, in a pronounced appraisal and authorial modality, and the very representation of a work of art in a media text is determined by the level of professionalism and the degree of talent of its producer, as well as the social recognition of the artist and the very status of the work of art, determined by the interest of the public in it, the artist's innovation, the demand for a particular genre in the art industry. In the text-discursive space of mass art journalism, one can find the most revealing cases of interaction between institutional, professional and everyday discourses, which, on the one hand, significantly characterizes modern art journalism from the standpoint of its anthropocentricity, and on the other hand, allows us to evaluate the dynamic transformations inherent in it in postmodern conditions. The postmodern worldview deprives the art discourse of any stable coordinates in terms of terminology or the presence of professional art criticism competencies in an art journalist. A positive assessment in the discourse of art journalism is aimed at reflecting success, the predominance of the best qualities in the interpreted object, which is further enhanced by the use of art criticism terminological apparatus, however, texts with ambiguous evaluation and authorial modality are also presented in the text-discursive space.