Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
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Published in | Journal of marketing Vol. 57; no. 4; p. 1 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
01.10.1993
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Online Access | Get full text |
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ISSN: | 0022-2429 |
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DOI: | 10.2307/1252215 |