Unit Pricing Ten Years Later: A Replication
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Published in | Journal of marketing Vol. 47; no. 1; p. 118 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
1983
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Online Access | Get full text |
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ISSN: | 0022-2429 |
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DOI: | 10.2307/3203433 |