How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study

Online sellers need to provide information about used products. This study answers two important related questions: (1) what kinds of product information should online sellers provide, and (2) how do different kinds of used product information affect online buyers 'preference and perception of...

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Bibliographic Details
Published inThe journal of applied business and economics Vol. 21; no. 2; pp. 101 - 110
Main Authors Shen, Yingtao, Choi, Pilsik, Li, Jin, Zhang, Xin, Han, Jidong
Format Journal Article
LanguageEnglish
Published Thunder Bay North American Business Press 12.05.2019
Subjects
Conjoint analysis
Consumer behavior
Consumers
Consumption
Decision making
Influence
Literature reviews
Marketing
Perceptions
Preferences
Product quality
Product reviews
Purchasing
Studies
Used goods
Word of mouth advertising
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Summary:Online sellers need to provide information about used products. This study answers two important related questions: (1) what kinds of product information should online sellers provide, and (2) how do different kinds of used product information affect online buyers 'preference and perception of quality? We find that when a used product is a high-involvement one, buyers' preference of the product is more influenced by its physical condition than by price; however, when the product is a low-involvement product, its price is more important than the physical condition. Other information cues have a less significant impact on buyers 'preference.
ISSN:1499-691X
1499-691X
DOI:10.33423/jabe.v21i1.1457