Consumers' participation in information-related activities on social media

This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content...

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Bibliographic Details
Published inPloS one Vol. 16; no. 4; p. e0250248
Main Authors Nam, Su-Jung, Hwang, Hyesun
Format Journal Article
LanguageEnglish
Published United States Public Library of Science 23.04.2021
Public Library of Science (PLoS)
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Summary:This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engagement in these information-related activities, but self-esteem exerted a negative effect.
Bibliography:ObjectType-Article-1
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Competing Interests: The authors have declared that no competing interests exist.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0250248