Colorado crop to cuisine

Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value-added products. This, together with continued growth in the food service industry, led to interest...

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Bibliographic Details
Published inApplied economic perspectives and policy Vol. 26; no. 3; pp. 404 - 416
Main Author Thilmany, D.D
Format Journal Article
LanguageEnglish
Published Agricultural and Applied Economics Association 01.09.2004
SeriesReview of Agricultural Economics
Subjects
direct marketing
distribution (economics)
economic feasibility
farmers' markets
restaurants
Colorado
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Summary:Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value-added products. This, together with continued growth in the food service industry, led to interest in and development of a Northern Colorado producer direct marketing effort targeting chefs. This case study details the early stages of development for this project, its marketing successes and the constraints and limitations that continue to challenge its economic feasibility.
ISSN:1058-7195
2040-5790
1467-9353
2040-5804
DOI:10.1111/j.1467-9353.2004.00188.x