Interactivity reexamined: A baseline analysis of early business web sites

This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need. Interactivity was construed as consisting of five dimensions: 1) playfulness, 2) choice, 3) connecte...

Full description

Saved in:
Bibliographic Details
Published inJournal of broadcasting & electronic media Vol. 42; no. 4; pp. 457 - 474
Main Authors Ha, Louisa, James, E. Lincoln
Format Journal Article
LanguageEnglish
Published Philadelphia Taylor & Francis Group 22.09.1998
Broadcast Education Association
Routledge, Taylor & Francis Group
Subjects
Business information services
Economic aspects
Human-computer interaction
Technology application
Websites
World Wide Web
United States
Online AccessGet full text

Cover

More Information
Summary:This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need. Interactivity was construed as consisting of five dimensions: 1) playfulness, 2) choice, 3) connectedness, 4) information collection, and 5) reciprocal communication. Web sites for products, services, and retail outlets appeared to differ significantly in terms of connectedness, information collection, and reciprocal communication.
ISSN:0883-8151
1550-6878
DOI:10.1080/08838159809364462