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Bibliographic Details
Published in	Journal of Marketing Research Vol. 26; no. 2; p. 248
Main Author	Blair, Ed
Format	Book Review Journal Article
Language	English
Published	American Marketing Association 01.05.1989
Subjects	New Books in Review
Online Access	Get full text

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ISSN:	0022-2437 1547-7193
DOI:	10.2307/3172615