2015年上半年广东花卉产业发展形势及对策建议

2015年上半年,广东省花卉产业结构调整稳步推进,进出口放缓,花卉市场供应充足,价格有所回调。分析广东花卉产业发展现状发现,花卉市场规模持续扩大,花卉行业产值稳步提升;集团消费缩减,家庭消费兴起;花卉进出口总体放缓,部分地区表现不俗;销售模式多元化,电商迅猛发展。指出上半年广东花卉产业发展面临的一些问题,如跟风种植量大,品种结构需优化;产业缺乏标准化,市场竞争力低;花卉产业结构不合理,配套服务需完善;产销信息不对称,＂买难＂、＂卖难＂长期共存。进一步提出了广东花卉农业发展的对策建议：明确定位,打造差异化竞争优势;调整产品结构,提升产品竞争力;打造＂互联网＋＂花卉模式,推动产业转型升级。...

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Bibliographic Details
Published in广东农业科学 Vol. 42; no. 24; pp. 9 - 12
Main Author 刘晓珂 黄红星 万忠
Format Journal Article
LanguageChinese
Published 广东省农科院农业经济与农村发展研究所,广东广州,510640 2015
Subjects
发展形势
对策
广东
花卉产业
花卉产业
发展形势
广东
对策
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Summary:2015年上半年,广东省花卉产业结构调整稳步推进,进出口放缓,花卉市场供应充足,价格有所回调。分析广东花卉产业发展现状发现,花卉市场规模持续扩大,花卉行业产值稳步提升;集团消费缩减,家庭消费兴起;花卉进出口总体放缓,部分地区表现不俗;销售模式多元化,电商迅猛发展。指出上半年广东花卉产业发展面临的一些问题,如跟风种植量大,品种结构需优化;产业缺乏标准化,市场竞争力低;花卉产业结构不合理,配套服务需完善;产销信息不对称,＂买难＂、＂卖难＂长期共存。进一步提出了广东花卉农业发展的对策建议：明确定位,打造差异化竞争优势;调整产品结构,提升产品竞争力;打造＂互联网＋＂花卉模式,推动产业转型升级。
Bibliography:44-1267/S
LIU Xiao-ke, HUANG Hong-xing, WAN Zhong （ Institute of Agricultural Economics and Rural Development, Guangdong Academy of Agricultural Sciences, Guangzhou 510640, China ）
In the first half of 2015,steady progress was made in the structural adjustment of flower industry in Guangdong province,although growth slowed in import and export trade. Due to an abundance of flower supplies on the markets,the price fell. This paper analyzed the current situatio of flower industry in Guangdong, the results showed that flower market scale continued to expand,and the flower industry output value rose steadily;The group consumption reduced,and household consumption sprang up;Flower import and export were general slowdown,but some areas done well;Sale mode became diversification,and e-commerce developed rapidly. This paper pointed out a series of problems in flower industry,like increasingly popular flowers were grown to follow suit,and product structure was needed to be optimized;Flower industry was lack of standardi
ISSN:1004-874X