Unavailability and the Evaluation of Goods

In this article, the authors summarize several views on how consumers react to the unavailability of consumer goods. The focus of the article is on how psychological theories can be used to enrich economic demand theory and, more specifically, the understanding of the relationship of availability ch...

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Bibliographic Details
Published inKyklos (Basel) Vol. 48; no. 3; pp. 369 - 387
Main Authors Verhallen, Theo M. M., Robben, Henry S. J.
Format Journal Article
LanguageEnglish
Published Oxford, UK Blackwell Publishing Ltd 01.01.1995
Wiley Blackwell
Kyklos Verlag
SeriesKyklos
Subjects
Commodities
Consumer behavior
Consumer goods
Decision making
Economic models
Economic theory
Perceptions
Preferences
Psychology
Rationality
Supply & demand
Threats
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Summary:In this article, the authors summarize several views on how consumers react to the unavailability of consumer goods. The focus of the article is on how psychological theories can be used to enrich economic demand theory and, more specifically, the understanding of the relationship of availability characteristics and consumer preference. The authors discuss the different forms and causes for limited availability and how they affect the evaluation of goods. They review economic-psychological theories, such as reactance theory, frustration theory, commodity theory, and behavioral cost theory, and recent research findings to come to an enrichment of the traditional, i.e., macroeconomic view on how consumers evaluate goods of limited availability. Copyright 1995 by WWZ and Helbing & Lichtenhahn Verlag AG
Bibliography:ark:/67375/WNG-5KQN2V8P-Z
ArticleID:KYKL369
istex:2DB18F5D5F830CAAE37E1169A4D72541D0E7363C
Theo M. M. Verhallen, Prof, of Marketing and Marketing Research, Tilburg University, Department of Business Administration, PO Box 90153, 5000 LE Tilburg, The Netherlands. Henry S. J. Robben, Dr., Assiciate Prof, of Marketing, Delft University of Technology, Faculteit of Industrial Design, Jaffalaan 9, 2628 BX Delft, The Netherlands.
ISSN:0023-5962
1467-6435
DOI:10.1111/j.1467-6435.1995.tb02320.x