Are choice experiments incentive compatible? A test with quality differentiated beef steaks

This study compares hypothetical and nonhypothetical responses to choice experiment questions. We test for hypothetical bias in a choice experiment involving beef ribeye steaks with differing quality attributes. In general, hypothetical responses predicted higher probabilities of purchasing beef ste...

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Bibliographic Details
Published inAmerican journal of agricultural economics Vol. 86; no. 2; pp. 467 - 482
Main Authors Lusk, J.L, Schroeder, T.C
Format Journal Article
LanguageEnglish
Published 01.05.2004
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Summary:This study compares hypothetical and nonhypothetical responses to choice experiment questions. We test for hypothetical bias in a choice experiment involving beef ribeye steaks with differing quality attributes. In general, hypothetical responses predicted higher probabilities of purchasing beef steaks than nonhypothetical responses. Thus, hypothetical choices overestimate total willingness-to-pay for beef steaks. However, marginal willingness-to-pay for a change in steak quality is, in general, not statistically different across hypothetical and actual payment settings.
ISSN:0002-9092
1467-8276
DOI:10.1111/j.0092-5853.2004.00592.x