Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms

• Published in: PloS one Vol. 19; no. 6; p. e0295850
• Main Authors: Meng, Zhihong, Bhatti, Saad Mahmood, Naveed, Rana Tahir, Kanwal, Sara, Adnan, Mohammad
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 27.06.2024; Public Library of Science (PLoS)
• Subjects: Adult; Beliefs, opinions and attitudes; Bioethics; Biology and Life Sciences; Climate change; Conservation of Natural Resources - methods; Corporate social responsibility; Data collection; Developing countries; Ecology and Environmental Sciences; Employees; Energy consumption; Engineering and Technology; Environmental aspects; Female; Hospitality industry; Hotels and motels; Humans; LDCs; Male; Mediation; Motivation; Natural resources; Norms; Pakistan; People and Places; Research and Analysis Methods; Sales promotions; Science Policy; Social behavior; Social Responsibility; Social Sciences; Sustainability; Sustainable Development; Tourism; Travel industry; Pakistan
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0295850

In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study accentuates the role of the tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel the relationship between corporate social responsibility (CSR) and energy-specific sustainable behavior of employees (ESBE), with particular emphasis on the mediating roles of green intrinsic motivation and personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from sector employees at various levels (manager-non managers) and applied Structural Equation Modeling through the SMART-PLS tool to assess the hypothesized relationships. The findings highlight a pronounced interconnection between CSR, ESBE, and the designated mediating variables. These results not only augment the academic literature by illustrating the psychological underpinnings bridging CSR to ESBE, but also equip the tourism and hospitality industry with actionable insights. Through informed CSR initiatives aligned with employee values, the sector can galvanize sustainable behaviors and create business models that resonate with the aspirations of the UN-SDGs, pointing the way to a more sustainable industry.