Estimation of consumer preferences on new telecommunications services: IMT-2000 service in Korea
In this paper, I estimate consumer preferences for IMT (International Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results s...
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Published in | Information economics and policy Vol. 17; no. 1; pp. 73 - 84 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Amsterdam
Elsevier B.V
2005
Elsevier Elsevier Sequoia S.A |
Series | Information Economics and Policy |
Subjects | |
Online Access | Get full text |
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Summary: | In this paper, I estimate consumer preferences for IMT (International Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumer valuation of IMT-2000 service upgrades, and consumers generally value video telephony over multimedia mobile Internet and global roaming services. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0167-6245 1873-5975 |
DOI: | 10.1016/j.infoecopol.2004.03.002 |