Estimation of consumer preferences on new telecommunications services: IMT-2000 service in Korea

In this paper, I estimate consumer preferences for IMT (International Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results s...

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Bibliographic Details
Published inInformation economics and policy Vol. 17; no. 1; pp. 73 - 84
Main Author Kim, Yeonbae
Format Journal Article
LanguageEnglish
Published Amsterdam Elsevier B.V 2005
Elsevier
Elsevier Sequoia S.A
SeriesInformation Economics and Policy
Subjects
Bayesian analysis
Bayesian approach
Conjoint analysis
Consumer preferences
Consumers
Estimation
IMT-2000 service
Information economics
Korea
Policy studies
Preferences
Quality of service
Random coefficient discrete choice model
Studies
Telecommunications
Willingness to pay
Korea
Bayesian approach
C35
L96
IMT-2000 service
Conjoint analysis
Random coefficient discrete choice model
Willingness to pay
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Summary:In this paper, I estimate consumer preferences for IMT (International Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumer valuation of IMT-2000 service upgrades, and consumers generally value video telephony over multimedia mobile Internet and global roaming services.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0167-6245
1873-5975
DOI:10.1016/j.infoecopol.2004.03.002