Five years of health promoting work with bottle shops on the Central Coast of NSW Australia. How can we best ensure outlets check ID?

• Published in: Health promotion journal of Australia Vol. 29; no. 2; pp. 140 - 143
• Main Authors: Bauer, Lyndon, Smith, Jeff, Kajons, Nicole, Tutt, Doug
• Format: Journal Article
• Language: English
• Published: Australia Blackwell Publishing Ltd 01.08.2018
• Subjects: Adolescent; Adolescents; Adult; Age; Alcohol; alcohol consumption; Alcohol Drinking; Alcohol use; Alcoholic Beverages; Alcohols; Australia; Commerce; Compliance; Customers; Enforcement; Friendship; Government policy; Health behavior in adolescence; health behaviours; Health education; health policy; Health promotion; Humans; Identification; Identification cards; injury; Intervention; Liquor industry; Liquor laws; Liquor stores; Minors; Polls & surveys; Prevention; Public Policy; Sales; Shops; Social aspects; Subgroups; Supervision; Surveys and Questionnaires; Teenagers; Underage drinking; Underage Drinking - prevention & control; Young Adult; Young adults; Youth; New South Wales; Central Coast; Australia; New South Wales Australia; health policy; injury; alcohol consumption; adolescents; health behaviours
• ISSN: 1036-1073; 2201-1617
• DOI: 10.1002/hpja.169

Issue Addressed: Australian surveys indicate that a large proportion of packaged liquor outlets do not check identification for young people before selling alcohol to them. There are a substantial number of presentations to Emergency Departments from young people aged 15 to 17 years. This subgroup is second only to those aged 18 to 24 years. In the 15- to 17-year-old age group, supply from direct purchase or underage friends, who have purchased alcohol, represents substantial sources of alcohol that is more likely to be consumed without parental supervision. Method: Teenagers 18-19 years of age approached a randomly selected sample of bottle shops, on the NSW Central Coast Region, to attempt to purchase alcohol without producing identification (ID). Legally we are unable to test with teens under the age of 18. If outlets do not check ID for customers 18 or 19 years of age, we propose they might not check identification for 15- to 17-year-olds. A raft of local interventions was employed over four-survey periods to attempt to reduce selling rates. Results: The lowest alcohol sales without ID occurred in 2015 when NSW Liquor and Gaming successfully prosecuted a Central Coast outlet for an underage sale. The rate of alcohol sales without checking ID each year was as follows: 2012- 43.8%, 2014-37.55%, 2015-21.5% and 2016-45%. Conclusion: Alcohol sales to young customers without checking ID are common, widespread and seemingly resistant to nonpunitive interventions. The NSW Liquor Act could be modified to allow compliance testing and much more practical enforcement. While Central Coast bottle shops have a better record than other Australian areas showing some improvements with our nonpunitive industry education interventions, the results need to improve substantially to stifle primary supply.