Gender and work: representations of femininities and masculinities in the view of women brazilian executives

The purpose of this article is to identify and analyze social representations of femininity and masculinity, as reported by women business executives in Brazil. For that the research resorted to semi-structured interviews of sixty-four executives from seven Brazilian cities. As a technique for data...

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Published inBAR, Brazilian administration review Vol. 10; no. 3; pp. 281 - 303
Main Authors de Padua Carrieri, Alexandre, Diniz, Ana Paula Rodrigues, de Souza, Eloisio Moulin, Menezes, Raquel Santos Soares
Format Journal Article
LanguageEnglish
Portuguese
Published Rio de Janeiro Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao-ANPAD 01.07.2013
Associação Nacional de Pós-Graduação e Pesquisa em Administração
ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
Subjects
Analysis
Brazil
business executive
Conceptualization
Data analysis
Discourse analysis
Executives
Experiment/theoretical treatment
Femininity
Feminism
Gender
Latin America
MANAGEMENT
Masculinity
Men
Power
Sex (Psychology)
Sexes
Social construction
Studies
Surveys
Women
Women executives
Brazil
Brazil
masculinity
gender
femininity
business executive
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Summary:The purpose of this article is to identify and analyze social representations of femininity and masculinity, as reported by women business executives in Brazil. For that the research resorted to semi-structured interviews of sixty-four executives from seven Brazilian cities. As a technique for data analysis, this research utilized the theoretical and conceptual basis of French discourse analysis. When gender issues become related to the specific qualities of being a woman and a business executive - or to the interfaces that gender may establish with an individual's work - contradictions may emerge from the construction of a particular thematic. Also, positive and negative aspects of being a female executive exist, namely: (a) representations of an executive; (b) feminine competency and incompetency; (c) dilemmas regarding sensitivity; (d) conflicts involving seduction power; (e) omissions, prejudice and violence suffered by women at work; and (f) motherhood. [PUBLICATION ABSTRACT]
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:1807-7692
1807-7692
DOI:10.1590/S1807-76922013005000002