“Get the shot, now!” Disentangling content-related and social cues in physician–patient communication

• Published in: Health psychology open Vol. 6; no. 1; p. 2055102919833057
• Main Authors: Brummernhenrich, Benjamin, Jucks, Regina
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.01.2019; Sage Publications Ltd; SAGE Publishing
• Subjects: Communication; Communion; Cues; Measles; Mumps; Patient communication; Physicians; Report of Empirical Study; Rubella; Social perception; Technical terms; Terminology; Vaccines; learning; social cognitions; communication; quantitative methods; technical language
• ISSN: 2055-1029; 2055-1029
• DOI: 10.1177/2055102919833057

We investigated how recipients disentangle social and content-related cues in physicians’ communication. We presented 53 students with four different statements by physicians concerning the measles-mumps-rubella vaccine. In a 2 × 2 within-subject design, we manipulated politeness and the use of technical terms. We expected politeness variations to mainly affect social perceptions, whereas terminology should mainly affect perceptions of the content. However, politeness did not affect most judgments, whereas terminology influenced more social perceptions than expected. We argue that these variations differentially affect perceptions of fulfillment of basic communion and agency needs. We derive possible implications for physician–patient communication and other contexts.