Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media...

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Published inAcademic pathology Vol. 7; p. 2374289520934019
Main Authors Ziemba, Yonah C., Razzano, Dana, Allen, Timothy C., Booth, Adam L., Anderson, Scott R., Champeaux, Anne, Feldman, Michael D., Fitzhugh, Valerie, Gittens, Simone, Grider, Marilea, Gupta, Mary, Hanos, Christina, Kelly, Karen, Kothari, Tarush, Laudadio, Jennifer, Lin, Amy Y., Mirza, Kamran M., Montone, Kathleen T., Prieto, Victor G., Remick, Daniel G., Riddle, Nicole D., Schubert, Michael, Suskie, Kelley, Zafar, Nadeem, Robboy, Stanley J., Markwood, Priscilla S.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA Elsevier Inc 2020
SAGE Publications
Elsevier Limited
Elsevier
Subjects
academic conference
Pathology
Regular
social media
Social networks
Twitter
Twitter
academic conference
pathology
social media
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Summary:The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.
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ISSN:2374-2895
2374-2895
DOI:10.1177/2374289520934019