Investigating security-price performance in the presence of event-date uncertainty

This paper introduces an event-study method that incorporates the possibility of a random event date. Consistent with empirical evidence, we assume an event may affect not only the conditional mean of a security's return, but also its conditional variance. We compare the statistical power and e...

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Bibliographic Details
Published inJournal of financial economics Vol. 22; no. 1; pp. 123 - 153
Main Authors Ball, Clifford A., Torous, Walter N.
Format Journal Article
LanguageEnglish
Published Amsterdam Elsevier B.V 01.10.1988
Elsevier
North-Holland in collaboration with the Graduate School of Management, University of Rochester
Elsevier Sequoia S.A
SeriesJournal of Financial Economics
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Summary:This paper introduces an event-study method that incorporates the possibility of a random event date. Consistent with empirical evidence, we assume an event may affect not only the conditional mean of a security's return, but also its conditional variance. We compare the statistical power and efficiency of our maximum-likelihood method with the standard application of traditional event-study methods to multiday security returns. Assuming a two-day event period, our empirical results provide evidence that the multiday approach is robust. We use our maximum-likelihood method to investigate the valuation effects of stock splits and stock dividends.
ISSN:0304-405X
1879-2774
DOI:10.1016/0304-405X(88)90025-6